Interactive Art 11: Virtual Depictions:San Francisco

Virtual Depictions: San Francisco / Public Art Project from Refik Anadol on Vimeo.

‘Virtual Depictions:San Francisco’ is a public art project by media artist Refik Anadol which consists of a series of parametric data sculptures that tell the story of the city and people around us within a unique artistic approach for 350 Mission’s media wall. This art piece takes data from the real world and transforms it into something else, giving the data new meaning and giving rise to new interpretations which are now visualised through an abstract medium. 

The main idea of ‘Virtual Depictions:San Francisco’ was to bring a 21st century approach to public art to define new poetics of space through media arts and architecture. It was also used to create a unique parametric data sculptures that has an intelligence, memory and culture. Through architectural transformations of media wall located in 350 Mission’ lobby, home of Salesforce, the main motivation with this seminal media architecture approach was to frame this experience with a meticulously abstract and cinematic site-specific data-driven narration. As a result, the media wall turned into a spectacular public event making direct and phantasmagorical connections to its surroundings through simultaneous juxtapositions. 

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